Up in Smoke Barbecue Bash was created as a short term identity project. The driving concept behind the project was to capture the ambiance of the event through various mediums such as texture, color, imagery, and typography.
Iron Lake Book Jacket
This is a personal design project for one of my favorite mystery novels titled "Iron Lake". The idea was to capture the focus of the book storyline in a minimalistic way. The book cover and imagery is in black in white for the symbolism of winter. The imagery relates to the setting of the storyline, as it takes place in the small town of Aurora, MN in the dead of winter. The silhouette is a dramatic pose with a weapon which speaks not only to the mystery of the story, but also to the violent misfortunes that occur within the tale. The thin typeface was chosen to focus attention on the imagery while still being present and legible. The specific type was chosen to capture the overall essence of the story.
Fit it Website
“Fit it” is an experiment in web design and ecommerce. Fit-it.com was designed as a promotional website for activity monitors. The objective for this website was to create a lively, exhilarating user experience, while delivering factual data in a clean and understandable way.
The Landing Page
The website contains a landing page which displays all of the activity bands featured on the site. A hover for each band allows the user to choose a band to view. This link directs the viewer to a detailed description of each activity monitor. The landing page also contains links to the app and tech spec pages as well.
The App Page
Because each activity band comes with a mobile companion app, it was important to develop a page to highlight each app interface, in a quick, understandable way. The app page cycles through screenshots of each app interface as seen on a mobile screen.
The Band Page
The band page displays illustrated images of each activity band along with informational blurbs about each band. The page also gives information about band pricing and best features.
The Tech Specs Page
Fit-it.com was developed to be both informational and promotional. Activity bands are naturally complex in terms of sports wear. The tech specs page was developed as an infographic guide to all the bands chosen for the promotional website. The tech specs page breaks down complicated data into easy digestible images and charts, for maximum user comprehension.
Fit It Website
Senior Portfolio Night Poster
The following design was created as a promotional poster for a university event. The goal of the design was to capture the essence of the university’s graphic design program in a unique and eye-catching way. The design utilized custom designed type paired with common designer tools. The design was created, using Adobe Illustrator, and produced as 12x18 poster.
EPI stands for Exceptional Persons Incorporated. The EPI newsletter was produced as newsletter for a non-profit organization. The newsletter was developed for a two-color printing process using 17x11-sized pages. The goal of this project was to effectively communicate via sound publication design. The EPI Newsletter utilizes a synergy of carefully developed type and imagery, pushing past mundane copy, to convey concrete ideas presented with the content.
Battle Boards Limited
Battle Boards Limited is a branding project created for a fictional sporting goods retailer. In this case, the retailer exclusively sells limited edition longboards and high quality longboard gear.
The Blazing Iron
“The Blazing Iron” is a corporate branding project in which a fictitious company was developed and branded. The Blazing Iron is an imagined breakfast diner, modeled after similar breakfast eateries such as IHOP and the Waffle House. While both IHOP and the Waffle House are national chains, the Blazing Iron is designed to be a sheik, modern, local eatery located in a classy, urban area. Blazing Iron’s logomark establishes this desire with though its uppercase slab serif B. The logomark additionally stands to symbolically represent the restaurant genre through the imagery hidden within the counters of the slab serif B.
· Letterhead, Envelop, Business Card
· Promotional Mailer
· Table Top Display
This piece was form as an exercise in typographic experimentation. The basis for this project was derived from song lyrics from the song “The Lightning Strike” by Snow Patrol. This song is moving musical piece packed with deep lyrics and intriguing symbolism. The project uses kinetic typography in conjunction with rhythm of the song. The final format of the project the video displayed here. Click the bottom image to play the video.
Redbox Go is the end result of the “merger project”. The concept behind the merger project was that two large companies would be united as one company. The merger required that a new brand identity be created to form a new company. Redbox go was formed from a merger between Time Warner Cable and Redbox. The idea being that Time Warner would buy Redbox and completely remake it.